On the outbreak of the First World War, the Prime Minister, Herbert Asquith, appointed Kitchener as
Secretary of War. Kitchener, the first member of the military to hold the post, was given the task of recruiting a large army to fight Germany. With the help of a war poster that featured
Kitchener and the words: 'Join Your Country's Army', over 3,000,000 men volunteered in the first two years of the war.